Summary

Sample of

Services

Clients

Recent Reading

Prior Experience

M3B Inc. was founded as a strategic marketing consulting practice in 1998.  We facilitate breakthroughs that stem from ‘informed approaches’ to identifying and studying consumers and helping our clients to be strategically relevant.  

-        Master Planned Community Start-up Consultation from entitlements and early land planning through life services programming

--      Consumer Segmentation (using Claritas PRIZM_NE )

-        Professional Meeting Facilitation

o       Focus Groups

o       Sticky Branding

o       Visual Decision Making (with Decision Theater at ASU)

We serve clients in the private, public and non-profit sectors.  80% of our business has roots or impact in the real estate development and homebuilding arenas.  In the past 12 months we have completed projects in the real estate arena for: DMB, Rancho Mission Viejo Company, Patriot American Development, Vanderbilt Farms/W Holdings, Centex Homes, Meritage Homes, Monterey Metropolitan, Randall Martin Home , Orleans Homes, Weinstein Communities, and Palm Creek RV Resort.

We have completed significant projects for retail (Bashas’ & Discount Tire), and entertainment (Phoenix Suns & Phoenix Mercury) based businesses as well as public agencies (City of Peoria ) and non-profits (ASU Foundation).

Last Child in The Woods  Richard Louv

Thumbs, Toes and Tears Chip Walter

 How Customers Think  Gerald Zaltman

1991 – 1998                Del Webb Corporation, Phoenix , AZ

Directed the vision, priorities and activities of 3 departments and over 300 sales and marketing personnel across the country.

Pre 1991             Work Summary

Coopers & Lybrand; Senior management consultant, responsible for developing the active adult retirement consulting practice and the golf consulting practice.    

Retirement Living Affiliates (Subsidiary of Liberty Mutual Life Insurance); Marketing Research Manager, responsible for market feasibility studies, customer satisfaction studies, and marketing application tests.  Created a multivariate model of resident and employee satisfaction that was used to refine operational and marketing strategy bi-annually.

Public Opinion Research Center at ASU.  Supervised and managed numerous quantitative and qualitative research projects from methodology design, to fieldwork and completion of reports.

Education

Continuing Education

1988 – 1990                Arizona State University

Masters Degree in Communication

§     Thesis: “Lifestyle Satisfaction in Retirement Communities”

1984 – 1988                Arizona State University

Bachelors Degree in Speech Science

Center for Creative Leadership; Innovative Thinking Conference, Scottsdale , AZ ; Mission Possible, Phoenix , AZ ; Adult Aging & Development Seminars (i.e. John Rude and David Wolfe); Brain Science for Marketers; Arizona School of Real Estate and Various ULI and PCBC programs