M3B Inc.'s contribution to business is in facilitating people and organizations to achieve breakthrough performance.  M3B Inc. is committed to open communication that efficiently and accurately reveals opportunities for applications of modern thinking in the areas of sales, marketing and management.

Qualifications    Education and Training    Publications

Summary of Qualifications

1998-Present    Established M3B Inc. as an S-Corporation in Arizona to serve a broad base of industries in the area of sales, marketing, and management consulting.  Michelle Mace-Basha is the sole consultant on client projects, occasionally a technical, creative or facility partner will be sub-contracted by M3B Inc. to successfully complete project objectives, however, these sub-contractors are always disclosed in advance and often at no mark-up to the client.

We design and execute qualitative and quantitative research projects, lead branding workshops with our Sticky Branding methodology, facilitate clients in the selection and implementation of Sales Force Automation systems, and we write marketing and strategic plans.

Client projects include:

• Four Seasons Scottsdale at Troon North Pool & Amenity Concepting

• Centex Homes Focus Group Research and Sticky Branding

• Phoenix Suns & Phoenix Mercury Customer Segmentation Studies

• Pointe Hilton Resorts Focus Group Research

• ASU Foundation Scholarship Initiative

• Simula ASD Inc: New Product Research

• T.W. Lewis at Ocotillo Master Planned Community Pre-Opening Strategy

• T.W. Lewis Customer Relationship Management (CRM)

• DMB Inc. Builder Round Tables

• Four Seasons Private Residences Sales Coaching & CRM

• Browne Industries Private Label Marketing Strategies

• Hancock Communities: Active Adult Community Start-up Strategies

• Shea Homes for Active Adults: CRM

• Terri's Consign & Design: Market Research and Sticky Branding

1991-1998    Del Webb Corporation, Phoenix, AZ

Director of National Sales Support

Directed the vision, priorities and activities of 3 departments and over 300 sales and marketing personnel across the country.

• Started as Senior Research Analyst.  Responsible for designing and analyzing research to assess project feasibility and make customer sensitive recommendations for land and product development

• Promoted in 1993 to reinvent and manage national database marketing and telemarketing efforts

• Promoted in 1995 to restructure the 'Vacation Getaway' program in addition to maintaining existing marketing responsibilities

• Promoted in 1996 to coordinate recruiting, hiring and training efforts for Sales Associates, Broker Relations and Sales Management, in addition to maintaining marketing responsibilities

1984-1991    Summary of Work

Worked for Coopers & Lybrand in Phoenix, AZ as a management consultant.  I was responsible for developing the active adult retirement consulting practice and the golf consulting practice.

Employed by Retirement Living Affiliates in Scottsdale, AZ as their Marketing Research Manager.  I was responsible for market feasibility studies, customer satisfaction studies, and marketing application tests.  I created a multivariate model of resident and employee satisfaction that was used to refine operational and marketing strategy bi-annually.

Worked for the Public Opinion Research Center at ASU.  Supervised and managed numerous quantitative and qualitative research projects from methodology design, to fieldwork and completion of reports.

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Education and Training

1990    Arizona State University, Tempe, AZ

Master of Arts Degree, Department of Communication

Thesis:  "Lifestyle Satisfaction in Retirement Communities"

1988    Arizona State University, Tempe, AZ

Bachelor of Science Degree, Department of Speech Science

• Center for Creative Leadership, Leadership Development Certificate, 1993, Colorado Springs, CO

• Arizona School of Real Estate, Scottsdale, AZ

• Innovative Thinking Conference Certificate, 1994, Scottsdale, AZ

• Mission Possible, 1997, Phoenix, AZ

• Brain Science for Marketers (i.e. David Wolfe Resource Group)

• Adult Aging & Development Seminars (i.e. John Rude and David Wolfe)

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Presentations and Publications

• Sticky Branding Workshops since 9/99 to present

• Tele-etiquette Presentation 8/99

• Compelling Research Favoring Partnership with Earth's 911; 8/99

• Lifestyle Choices (Age 55 & Better), ASU Dept. of Gerontology, 5/99

• Earth's 911:  The Most Accepted & Recognized Medium for the Environment:  Clean-Up Inc.; 2/99

• Four Diamond Initiatives; Del Webb Officer Meeting, 1998

• Del Webb's Critical Sales Path, Management Conference, 1993-1996

• Dynamics of Golf Presentation, Del Webb Officer Meeting, 1992

• Women in Golf; Golf Summit, Orlando, FL, 1991

• Arizona Economic Development Presentation, Investors from the People's Republic of China, 1991

• "Lifestyle Satisfaction in Retirement Communities"-Thesis 1990

• A Competitive Strategy for Inertia Dynamics Presentation and Paper-Greyhound Dial Strategic Management Award, ASU 1990

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