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        BIOGRAPHY

Michelle Mace-Basha is the Principal of M3B Inc., a Strategic Marketing Consulting Firm in Phoenix , Arizona .  She cultivates breakthrough thinking for her clients via great strategy and intimate knowledge of consumer segmentation.  She uses a variety of research and facilitation methods to reveal the target audience and provide intimate knowledge of them framed within a firm understanding of the competitive environment.  Michelle is the founder of Sticky Branding and co-founder of Brand and The Alchemy of Place, both are strategic branding paradigms for real estate developers and homebuilders.  Michelle is a two time ASU Alumni with a Masters Degree in Communication.  She is also a graduate of the Center for Creative Leadership.  

Prior to starting M3B Inc. in 1998, Michelle was employed with Del Webb Corporation for 9 years; she also served in significant capacities with Coopers & Lybrand, Retirement Living Affiliates, and the Public Opinion Research Center at ASU.  Michelle is married and has two young boys.  She is a founding member of the ASU Foundation‘s Women and Philanthropy Program, is 2^nd Vice President of the Arizona Zoological Society, she also proudly serves on a special work group advocating for local performing arts and culture (MPAC) and volunteers at her boys’ school.

Phone:  (480) 460.8100         Michelle@m3binc.com

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